Beginner’s Guide, How to Make Money on TikTok in 2025
Make Money on TikTok, TikTok has become one of the biggest social media platforms in the world, with over 1 billion active users. While many people use it just for fun, TikTok can also be a great way to make money. Whether you’re an aspiring influencer, a small business owner, or just someone who loves creating content, TikTok offers plenty of opportunities to earn.
In this beginner’s guide, we’ll explore how you can make money on TikTok, the different monetization methods available, and tips to help you grow your account and maximize your earnings.
1. How Does TikTok Monetization Work?
TikTok offers multiple ways to make money, but unlike YouTube, you don’t get paid directly for video views. Instead, you can earn through sponsorships, live gifts, affiliate marketing, and TikTok’s own monetization programs.
Before you start making money, it’s important to:
✔ Grow your audience – The more followers and engagement you have, the better.
✔ Pick a niche – Successful TikTokers focus on specific topics like fitness, fashion, gaming, or comedy.
✔ Stay consistent – Posting regularly increases your chances of going viral.
Now, let’s dive into the top ways to make money on TikTok.
2. Join the TikTok Creator Fund
How to Qualify:
✅ You must be at least 18 years old.
✅ Have 10,000+ followers.
✅ Gain at least 100,000 video views in the last 30 days.
✅ Follow TikTok’s community guidelines.
💰 How Much Can You Earn?
The payout varies, but most creators earn $0.02 – $0.04 per 1,000 views. While this won’t make you rich, it’s a good way to earn some extra cash.
👉 Pro Tip: Since the Creator Fund pays based on engagement, create high-quality, shareable content that keeps viewers watching.
3. Earn Through TikTok Live Gifts & Diamonds
TikTok lets you earn money by going Live and receiving virtual gifts from viewers. These gifts convert into diamonds, which can be withdrawn as real cash.
How It Works:
🔹 Viewers purchase coins and use them to send virtual gifts.
🔹 These gifts turn into diamonds in your account.
🔹 Once you earn enough, you can withdraw your money via PayPal.
How to Maximize Live Gift Earnings:
📌 Go Live when your audience is most active.
📌 Engage with viewers – ask questions, give shoutouts, and thank gifters.
📌 Host Q&A sessions or mini-games to encourage participation.
💡 Pro Tip: Some TikTokers do Live Battles with other creators to boost engagement and get more gifts.
4. Get Brand Sponsorships & Partnerships
One of the best ways to make money on TikTok is through brand deals. Companies pay influencers to promote their products through TikTok videos.
How to Get Sponsorships:
✔ Build a loyal and engaged audience.
✔ Focus on a niche (fashion, tech, fitness, beauty, etc.).
✔ Join the TikTok Creator Marketplace, which connects brands with influencers.
💰 Earnings Potential: Small influencers can earn $100–$500 per post, while bigger TikTokers make thousands per sponsored video.
👉 Pro Tip: You don’t need millions of followers! Many brands prefer micro-influencers (10K–100K followers) because they have higher engagement.
5. Start Affiliate Marketing on TikTok
With affiliate marketing, you promote products and earn a commission when someone buys through your link.
How to Get Started:
1️⃣ Join affiliate programs like Amazon Associates, ShareASale, or ClickBank.
2️⃣ Pick products relevant to your niche.
3️⃣ Place the affiliate link in your bio and direct viewers to check it out.
4️⃣ Create engaging videos demonstrating the product.
💰 Earnings Potential: Successful TikTok affiliate marketers earn $500–$5,000 per month, depending on traffic and conversions.
👉 Pro Tip: Use TikTok’s “link in bio” feature or create a Linktree page to showcase multiple affiliate products.
6. Sell Your Own Products or Merch
If you have your own products, TikTok is a great platform to sell them. Whether it’s clothing, digital products, or handmade crafts, you can use TikTok to drive sales.
How to Sell on TikTok:
🛍️ Use TikTok Shop to list and sell products directly on TikTok.
📢 Promote your products in videos and direct viewers to your store.
💬 Engage with customers in the comments or through TikTok Live.
💡 Pro Tip: Show behind-the-scenes clips of your business or do product demonstrations to increase sales.
7. Dropshipping & TikTok Ads
If you don’t have your own products, you can start a dropshipping business and sell trending items without managing inventory.
How to Start Dropshipping on TikTok:
✔ Find trending products on AliExpress, Zendrop, or CJ Dropshipping.
✔ Set up an online store using Shopify or WooCommerce.
✔ Use TikTok ads or organic videos to promote your products.
💰 Earnings Potential: Many dropshippers make $1,000–$10,000 per month with the right marketing strategy.
8. Monetize Your TikTok Account by Selling It
Some businesses and influencers buy pre-built TikTok accounts with a good following. If you know how to grow TikTok pages quickly, you can sell them for profit.
How to Sell TikTok Accounts:
✔ Grow an account in a niche (fitness, travel, beauty, memes, etc.).
✔ Reach 10,000+ followers and maintain good engagement.
✔ Sell the account on platforms like Fameswap or AccsMarket.
💰 Earnings Potential: Accounts with 10K–100K followers can sell for $200–$5,000.
9. Join the TikTok Pulse Program
The TikTok Pulse Program allows creators to earn money from advertising revenue if their videos rank in the top 4% of trending content.
How to Qualify:
✅ Have 100,000+ followers.
✅ Create viral and engaging content.
✅ Be in an eligible country where TikTok Pulse is available.
💰 Earnings Potential: The more views and engagement your videos get, the higher your share of the ad revenue.
10. Offer TikTok Coaching & Consulting
If you’ve mastered TikTok’s algorithm and know how to grow an account, you can teach others and charge for your expertise.
Services You Can Offer:
🎯 TikTok growth coaching
📢 Video editing & content strategy
💰 Monetization consulting for businesses
💰 Earnings Potential: TikTok coaches charge $50–$500 per session or sell courses for $100–$1,000.
Final Thoughts
Making money on TikTok as a beginner is totally possible, but it requires patience, creativity, and consistency. Whether you choose brand deals, affiliate marketing, live streaming, or selling products, there are plenty of opportunities to turn your TikTok passion into a source of income.
🚀 Ready to start? Pick a monetization method, create engaging content, and start earning on TikTok today!
